January 5, 2017
In this industry, I see a ton of bad advice out there. Unfortunately, this is the nature of search marketing. No matter how many experiments we run or how much experience we have, we never know 100% what works with Google. Only Google knows for sure – we just have to use what data we have and our experience to make our best guess.
I’ve heard a lot of statements about backlinks and backlink profiles over my career. Here are my most common misconceptions: