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Website Magazine Information

Why Digital PR Means More to CMOs Today

By Kate Lobel, Power Digital Marketing

Many things have changed in the public relations (PR) industry in recent years. In fact, PR today looks drastically different than it did just a few short years ago. It really hasn’t been that long since PR professionals spent their days faxing press releases to editors with the hopes of one of them getting picked up.

Read more: Why Digital PR Means More to CMOs Today

SEO Ranking Factors for 2017

For all of the talk of changing ranking factors and algorithm updates, ranking signals have remained largely the same. All indicators point to that trend continuing in 2017.

Google has spent the last few years releasing an array of algorithm updates all aimed at providing users the right information at the right time. Even with their latest roll out of Penguin 4.0, and its addition to the core algorithm, the main ranking factors are still content, links and user experience (e.g., technical signals like secure b, page speed and markup). These are still at the top of the list of ranking factors that mean the most to the bottom line...or top line in this case of the search engine result pages (SERPs).

Read more: SEO Ranking Factors for 2017

What TF-IDF Means for On-Page SEO

"Tf-Idf" is a term used in the field of information retrieval. TF in full is Term Frequency. It means the number of times a term appears in a document. In most cases a term appears more times in a long document than in a short document. When calculating term frequency (tf), you take the term and divide it by the number of words in the document. An example is when the number of terms in a document is 200 and a term has been used 4 times. This is the tf; 4/200 = 0.02. Those of you who have been working in SEO for a while should recognize that formula from calculating keyword density.

Read more: What TF-IDF Means for On-Page SEO